Pinterest “Positive Corner” Party Activation

Re-creating the “positive corner of the internet” in real life

The Client

We’re huge fans of Pinterest, so were stoked to work with them for this holiday activation! Pinterest values creativity, innovation, and inclusivity, striving to empower individuals to discover and do what they love. Their brand is centered around fostering inspiration in every aspect of life, whether it’s home decor, fashion, recipes, or personal projects. They pride themselves on being the “positive corner of the internet” 🙂

Goals & Challenges

Create a joyful, exciting immersive holiday party design pulling inspiration from Pinterest aiming to be the “positive corner of the internet” for their employee holiday party.
Design an engaging and fun multi-week lobby activation to make it festive and energized during the holiday season.

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Event Highlights

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Lobby Design

Make it Mariko designed the concept for the lobby design with our goal of bringing natural elements into the indoor lobby to bring it to life using oversized elements with Luisa’s Creations N’More (lobby).

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Immersive, Multi-textured Elements

In partnership with Boovara Designs, we created multiple “positive corner” activations highlighting Pinterest-worthy photo opps that were also fun and interactive, like this Comfy, Cozy Corner AND a Texture-focused wall with games for people to play.

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Gamify Positivity!

Since this was an Engineering Office, we wanted to focus on interactive games and things folks could play knowing that was a pull for engineers. We designed this game wall with Boovara Designs where guests would toss a beanbag to hit the Pinterest themed images, and on the back of it would be a positive affirmation!