The “Rebirth” of Ciel Creative Space
Industry launch party
The Client
Ciel Creative Space is the Bay Area’s premiere creative sanctuary with 40,000 square feet of connecting studios and workspace.
We absolutely loved working with their team – Co-Founder, CEO, and power Pinay, Cecilia Apelin, and Marketing maven, Eileen Cullen, from day 1.
Goals & Challenges
- Ciel’s space is massive! For this industry launch party, we focused on activating ALL of Ciel’s 40,000 sq ft space which includes 10+ open studios + additional hallway/activation spaces to showcase the various event offerings they can host including in-person, virtual, and hybrid events.
- Security & safety was key. This party ended up happening the WEEK that California announced “reopening” after Covid-19. We created “one way” walking path protocols to avoid people bumping into each other, lots of signage around masking, and comms around staying safe.
The Rebirth of Events & Community at Ciel Creative Space
Multiple activations
Programming activations filling 10+ open studios and over 1200 attendees.
live fashion show
Fashion Show, produced by Ciel’s in-house modeling agency, JE Model Management, where models used all of Ciel II as their catwalk.
Floral installation
Large-scale immersive floral installation created by Nurture State Floristry based off the “Rebirth” theme.
Livestreamed event
Podcast style livestream produced by AddVirtual in one of Ciel’s full cyc wall studios featuring interviews with all the featured vendors, which highlighted Ciel’s high speed internet and ability to host hybrid events.
Healing Room
Immersive healing room featuring Oakland-based Blk Girls Green House.
Cocktail stations
Multiple unique bar & cocktail stations powered by Oakland-based bottle company, Alkali Rye.
Vendor Team
Production & Design
Bar Partners: Alkali Rye – Oakland’s Beverage Shop
A/V Production: Creative Transit Agency, Little Giant, Oakland Venue Management
Caterers: IVSF Catering, Small Potatoes Caters, Epec Food, Third Culture
Livestream Production: AddVirtual
Rentals: Stuart Event Rentals, Bright Rentals, Standard Party Rentals
Le Noir Plant Display: Blk Girl Greenhouse
Plant Vendors: Nurture State, The Plant Library. Security: VCPG
Nametags: Broken Seal Buttons
Programming & performers
Art: HUEMAN Photographers: @ashleybatz, @lifeindigital, @creatvegallery, @drewaltizer, @_jenrocha_, @j_sugy
CBD Vendor: Malaya Botanicals
DJ: Deeandroid & ET IV
Healing Room Activation: Upper Cloud
Hallway Floral Installation: Pot Head Oakland
Sound Baths: Astralogik, Hannah Siddiqui, Manifest Music Academy
Models/Fashion Show: McMullen, JE Model, Brandi Moore Agency
Band: Jazz Mafia Quartet
Programming Partner: Pinayista
Photobooth: Say Ya! Photobooth
Studio X Talent: Madeira & Partners
