HIRING Marketing Manager/Agency 2025

Marketing Manager/Agency
Request for Proposals

Contractor / Agency

The Opportunity

Make It Mariko is seeking a dynamic and creative Marketing Manager or Agency to lead the promotion and storytelling of a new weekly event activation in San Francisco’s Mint Plaza (where we launched UNDISCOVERED SF in 2017!). This will be a weekly event series (aiming for Fridays from 5-9pm) featuring live music & DJs to help increase sales for local restaurants & businesses.

Event Goals:

Create a fun, engaging, and FREE all ages event to activate Mint Plaza on a regular basis.
Increase traffic to Mint Plaza to get more business and patrons to the local restaurants.
Support local artists & creatives
Invest in infrastructure that can help Mint Plaza continue to be utilized on a regular basis even after the event season ends.

This role is perfect for someone passionate about events, social media, community building, and the Bay Area’s vibrant culture. The Marketing Manager will play a pivotal role in growing a new event series, engaging with audiences, and ensuring our weekly events are successfully and well attended.

The ideal candidate or agency would be able to take on the full scope of work, but we’re open to folks submitting a proposal for just part of the work.

We’re looking for folks that can respond to marketing needs quickly, who feel excited about coming up with and developing new ideas, and take command of the role to make it their own, while still staying true to Make It Mariko values, mission, and guidelines and expectations we’ll set forth together. In essence: this is a role where you take the ball, and you run with it.

Scope of Work:

Duties include but are not limited to:

Social Media Management

Create and manage a dedicated Instagram account for the event, ensuring a consistent, visually engaging, and brand-aligned presence.
Develop a content calendar and post regularly to highlight upcoming events, vendors, performers, and behind-the-scenes moments.
Craft engaging captions, utilize trending hashtags, and monitor engagement to grow the account and build a loyal community.
Respond to comments and direct messages to foster audience interaction and maintain a positive brand image.

Vendor & Performer Marketing

Collaborate with our Event Manager, Music Curator, vendors, performers, and other partners to create promotional assets, including posts, stories, and reels, to amplify their participation in the event.
Coordinate and ensure vendors and performers cross-promote the event on their own channels.

Website Design & Management

Design, build, and launch a simple, one-page website to promote the event
Maintain the site by regularly updating event schedules, featured vendors, performers, and media content.
Ensure the website is optimized for mobile and SEO to drive organic traffic.
Integrate free RSVP signup functionality to build email list for MIM

Content Creation & Event Promotion

Work with videographers and photographers to capture high-quality content at each event.
Oversee the editing process to produce reels, highlight videos, and professional photos for promotional use.
Build a content library to maintain a steady flow of fresh and engaging material for marketing.
Collaborate with the broader event team to brainstorm new marketing strategies to increase attendance and buzz around the event.
Engage local influencers and community leaders to support and promote the weekly activation.

Press & Media Outreach

Develop a press pitching strategy to secure media features in local and regional publications.
Write and distribute press releases, coordinate interviews, and build relationships with media outlets to maximize visibility.
Maintain a press kit with updated event details, high-quality visuals, and key talking points.

Analytics & Reporting

Track and analyze social media growth, engagement, and campaign success to inform future marketing efforts.
Provide weekly updates to the team on the event’s marketing performance, press coverage, and areas for improvement.

Meetings:

Attend bi-weekly meetings starting January 2025 (initial meetings MUST be in person at our new studio in SoMa on either Tuesdays or Thursdays)
Weekly check-ins once the event series begins.

Apps used: Google GSuite, Clickup, Canva, WordPress, Later.com, Mailchimp, Google Analytics, Instagram, Facebook, LinkedIn

Map of Mint Plaza

What We’re Looking For:

3-5 years of experience in marketing, social media management, or public relations with experience in event marketing
Proficiency in Instagram and Mailchimp and has experience growing accounts from scratch.
Strong copywriting skills, especially for social media and press releases.
Experience working with photographers, videographers, and designers to create high-quality content.
Knowledge of the San Francisco Bay Area community, culture, and event landscape
Comfortable with press pitching and building relationships with media contacts.
A self-starter who thrives in fast-paced environments and has excellent organizational skills.
Bonus: Experience with influencer outreach, email marketing, or other digital platforms.

Why You May Love This Role:

Be at the forefront of launching and shaping an engaging weekly activation in San Francisco.
Collaborate with a passionate team of creatives, performers, and vendors to create meaningful community experiences.
Build your portfolio with impactful projects that blend marketing, content creation, and community engagement.
Flexibility to work remotely with in-person requirements during event days.

2025 Timeline

January 2025	Interviews with candidates/agencies Event Concepting, Naming, and Ideation
February	Website Design & Graphic Design Talent Booking begins
March	Press Pitching & Video Production Talent Booking continues
April – June	Potential launch of the event. Exact date TBD depending on partnership discussions.
April – September	Potential for the event to happen weekly for a total of 18-22 weeks depending on budget.

Additional Details

Hours: Part Time Contract (1099 position)

Location: San Francisco, CA

Most of the work will be done remotely, but we encourage our team to co-work with us from our San Francisco office – Studio Mariko, 447 Minna St at least 1-2x a week. MIM team typically works in the office on Tuesdays & Thursdays.
Some onsite work will be needed to take footage at the venue in SoMa or to manage videographers onsite.

How To Submit Your Proposal:

Please email jobs@makeitmariko.com with the subject line “Your Name or Agency Name / Mint Plaza Marketing”, and include the following:

A Cover Letter or Proposal describing your interest, experience, and background. Please make sure to address the following:
- Why you want to be a part of this project
- Your relevant experience for this role based on this scope of work
- What website platforms are you familiar with building on (ideally WordPress is used, but we’re flexible and open to discussion)
Resume or Portfolio of past relevant work

Pro Tips

NO CALLS. Questions are encouraged during the interview process.
Please follow directions. Incomplete applications will not be considered.
We can spot a Chat GPT cover letter within seconds. We will spend just as much time reviewing your application as you spend writing it. So please make sure to personalize.

Applications will be accepted on a rolling basis until the right candidate is found. Interviews will begin immediately.

Marketing Manager/AgencyRequest for Proposals